Valentine’s Day: Sweet Experiences that Last

  

   Sweets, sharing, and self-care are the three categories where consumers will drive the expected $19 billion in sales for Valentine’s Day. Yes, you read that right. According to the National Retail Federation, sales’ projections of $19 billion are up from last year’s $18.2 billion.

     We’ve come a long way from the homemade Valentine’s boxes in grade school where children exchanged valentines and Moms had candy hearts waiting for their children at home. Floral bouquets, sweets, fancy restaurants, jewelry, gifts for pets, and spa appointments are among today’s top gifts.

   Also included are gifts of experiences, such as tickets to movies, sporting events, and concerts.